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STAFF PROFILE
Sophia Hartkopf
Associate Marketing Manager
Ms. Hartkopf
is an Associate Manager at the Heschong Mahone Group, Inc. with a strong
background in environmental policy, program implementation, and
evaluation. Ms. Hartkopf provides the following services to HMG
projects: program implementation and evaluation, marketing and
outreach, and policy research. Specific project duties include:
assisting in all aspects of program implementation, including developing
program marketing campaign materials, performing program outreach;
database design, tracking and reporting and tracking program progress in
databases; performing market analysis and program evaluation research;
and analyzing energy and cost impacts of potential energy efficiency
measures. In addition, Ms. Hartkopf is involved in energy efficiency
research and policy studies, such as completing research and reporting
on construction best design practices.
On behalf of the
Pacific Gas & Electric Company (PG&E), Ms. Hartkopf has worked
extensively on the implementation of HMG’s third-party multi-family
energy efficiency incentive program, titled: California Multi-family New
Homes (CMFNH). She managed many of the marketing and outreach activities
including: coordinating, attending, and presenting at conferences and
other events. Ms. Hartkopf also has experience coordinating with other
groups working on residential programs including the LEED for Homes
program, Build it Green’s GreenPoint Rated, the New Solar Homes
Partnership, and Enterprise Green Communities. Ms. Hartkopf also
managed ENERGY STAR® appliance manufacturer coordination for the
program. In addition to managing outreach activities for the program,
Ms. Hartkopf also conducted a series of ‘High-Performance multi-family
Design’ trainings for PG&E.
On behalf of the
Northwest Energy Efficiency Alliance (NEEA), Ms. Hartkopf assisted in
conducting a multi-year evaluation of the Commercial Sector Initiative
(CSI) otherwise known as BetterBricks. In this evaluation, Ms. Hartkopf
reached out to prior program participant to determine the penetration of
energy efficiency and green building practices on buildings in the
region. In doing so, this evaluation aims to create an energy savings
baseline for the future NEEA commercial programs. To support this
project Ms. Hartkopf is conducting interviews and analyzing the
commercial tracking database for completeness and accuracy.
On behalf of the Energy
Trust of Oregon (ETO), Ms. Hartkopf is assisting in conducting a market
assessment of lighting in commercial and industrial applications in
Oregon. These findings will inform ETO’s energy efficiency incentive
programs and activities.
Other related project
experience include: assisting in summarizing program efforts surrounding
the 2008 Title 24 Codes & Standards change for Pacific Gas & Electric
Company (PG&E); assisting in research on zero energy residential
technologies and design practices for Southern California Edison’s (SCE)
“Very Low Energy Comfort” project.
Prior to working with
HMG, Ms. Hartkopf worked with the Green Building Alliance in Pittsburgh
PA, a regional green building non-profit organization that advances
economic prosperity by driving market demand for green buildings and
green building products. She has participated in a number of green
building projects and has conducted research in the fields of urban
sprawl, alternative energy sources, and energy politics.
Ms. Hartkopf is a LEED
AP (Accredited Professional) and is active in her local professional
organizations including: the ULI (Urban Land Institute), where she is
active in the communications group and assists with developing email
communication and newsletter content; and the USGBC-NCC (USGBC Northern
California Chapter), where she acts as the Sacramento Branch Vice-Chair.
Ms. Hartkopf received a B.S. in Foreign Service in the Science,
Technology and International Affairs (STIA) program with a concentration
in Environmental and European Studies, from Georgetown University.
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Sophia, email her at |
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