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Sophia Hartkopf - Associate Marketing Manager

Ms. Hartkopf is an Associate Manager at the Heschong Mahone Group, Inc. with a strong background in environmental policy, program implementation, and evaluation. Ms. Hartkopf provides the following services to HMG projects: program implementation and evaluation, building design analysis, and policy research. Specific project duties include: assisting in all aspects of program implementation, including developing program marketing campaign materials, performing program marketing outreach, reporting and tracking program progress in databases, conducting site-specific building design analysis through computer simulations, and analyzing energy and cost impacts of potential energy efficiency measures. In addition, Ms. Hartkopf is involved in energy efficiency research and policy studies, such as completing research and reporting on construction best design practices.

On behalf of the PG&E, Ms. Hartkopf has worked extensively on the implementation of HMG’s third-party multifamily energy efficiency incentive program, titled: California Multifamily New Homes (CMFNH). She managed many of the marketing and outreach activities including: coordinating, attending, and presenting at conferences and other events. Ms. Hartkopf also has experience coordinating with other groups working on residential programs including the LEED for Homes program, Build it Green’s GreenPoint Rated, the New Solar Homes Partnership, and Enterprise Green Communities. Ms. Hartkopf also managed ENERGY STAR® appliance manufacturer coordination for the program. In addition to managing outreach activities for the program, Ms. Hartkopf also conducted a series of ‘High-Performance Multifamily Design’ trainings for PG&E.

On behalf of the Northwest Energy Efficiency Alliance (NEEA), Ms. Hartkopf is assisting to conduct a multi-year evaluation of the Commercial Sector Initiative (CSI) otherwise known as BetterBricks. In this evaluation, Ms. Hartkopf is reaching out to prior program participant to determine the penetration of energy efficiency and green building practices on buildings in the region. In doing so this evaluation aims to create an energy savings baseline for the future NEEA commercial programs. To support this project Ms. Hartkopf is conducting interviews and analysing the commercial tracking database for completeness and accuracy.

Prior to working with HMG, Ms. Hartkopf worked with the Green Building Alliance in Pittsburgh PA, a regional green building non-profit organization that advances economic prosperity by driving market demand for green buildings and green building products. She has participated in a number of green building projects and has conducted research in the fields of urban sprawl, alternative energy sources, and energy politics.

Ms. Hartkopf received a B.S. in Foreign Service in the Science, Technology and International Affairs (STIA) program with a concentration in Environmental and European Studies, from Georgetown University.

To contact Sophia, email her at